Old Spice Guy Is Back - And He Is Selling Beer In Israel

Wondered what Old Spice Guy is up to these days? Well, wonder no more - he's selling beer in Israel!

No, Isaiah Mustafa hasn't become a bartender in Tel Aviv. He has actually lent his famous face and honey-soaked vowels to a new ad campaign for Israeli beer brand, Maccabee, called 'TastyTasty'.

Mustafa, who found fame back in 2010 in Old Spice's ground-breaking campaign The Man Your Man Could Smell Like, is back to his charismatic, towel-wearing best as a US President delivering a rousing speech on taste that is being beamed across the globe. 

The broadcast is in response to a guy who turns down a pint of Maccabee in a bar in Israel because he does not like the taste.

However, as soon as the words leave his mouth, the bar's TV flickers on and Mustafa, sitting in a kind of Oval Office, duly delivers his epic sermon. In it, he likens the taste of the pale ale to that of a 'snowflake off a sweetheart's nose' or 'the silent splendour of a sunrise ... from space'.

The Israeli patron is duly converted by his impassioned speech and sinks his pint. The world is a better place once again.

The part-Hebrew, part-English ad has already attracted a lot of attention, with over 850,000 views and 23,000 shares.

Moving Mother's Day Ad From Google Is The Perfect Present

It's Mother's Day in the US this Sunday and to celebrate Google has released yet another schmaltzy ad.

Using the search engine giant's usual method of using its own products to drive the video's slushy narrative, Here's To The Moms, raises a bouquet of flowers and a box of chocolates to all the amazing mums out there.

Created by agency Whirled, the one-minute commercial features children thanking their mothers for all the special things they do - from giving birth to just simply being there.

And just to add a little spice, they have even padded the ad out with various YouTube clips of moms doing some amazing things, including a funny video of a mum riding the SlingShot with her seven-year-old son and an even funnier clip of a 94-year-old grandma dancing dubstep.

Of course, it's not the first time Google has tried to makes its audience all misty-eyed, but this is certainly one of the best. 

Check it out below!

Watch Latest Pet Project From Maker Of Viral Sensation 'Dogs In Cars'

What do Bonkers the Boston Terrier, Beans the Chihuahua and Jupiter the cat all have in common?

Well, it may sound like the cast of the latest children's cartoon, but in fact they are the stars of a new short film called Savour Every Moment.

It's the latest pet project by Keith Hopkin, the man behind viral video sensation, Dogs in Cars.

But if you thought you were about to sit through another four-and-a-half minutes of canines sticking their drooling snouts out of cars, think again.

This video - which made its debut during New York's Tribeca Film Festival - also includes slow-mo footage of pets playing in the New York snow and chasing after balls in a Californian pool.  There are also cameos by assorted goats, sheep and a chicken.

Filmmaker Hopkin explains: “I love having these wonderful animals pulled into a much different context than what we have been so used to seeing. Pets really do have an almost magical ability to savour every moment. It was a fascinating thing to explore.”

Disclosure: Unruly is distributing this video on behalf of Petcurean. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched. 

Actions Speak Louder Than Words In New Interactive Puma Campaign

A new ad campaign from Puma has brought a new dimension to the phrase 'body language'.

Let's face it, sometimes texts and emails are just not enough, so to help, the sportswear brand has come up with a whole lexicon of dance moves to help let your body do the talking.

That's right, to help launch its new Sync fragrances line, it has just launched a new interactive platform called the PUMA Dance Dictionary, which allows users to deliver a variety of common phrases through interpretive dance moves.

Can't dance to save your life? Don't worry, top LA choreographer Super Dave worked with some of the world's greatest freestylers to deliver the moves for you.   

All you have to do it type. Altogether, you can create over 10,000 different sentences using the forms in the platform and replacing the words with suggested options (so you can't swear!).

Once you have finished, you can share your video 'message' with friends on Twitter, Facebook and via email.

There is even tutorial so you can learn the moves yourselves. So what are you waiting for? After all, actions speak louder than words.

Some Smartphones Are Smarter Than Others, Says New S4 Ad

Samsung has launched a new ad for its S4 smartphone which mocks Apple and depicts iPhone users as out-of-touch Baby Boomers.

Yep, just eight months after mercilessly making fun of Apple fan-boys in the incredibly successful The Next Big Thing Is Already Here, the South Korean giant is at it again. 

This time the minute-and-a-half-long commercial, backed up by some serious TV air time, features a graduation pool party.

While the young and hip graduates all have Samsung S4s, their parents and grandparents all have, well, a certain other smartphone.  

It means that while the younger generation enjoy certain cool features like Air Gesture, Air View, TV remote app and S Beam, their elders are left frustrated because theirs can't do the same.

The message of the video is summed up in one quote, uttered by the granddad. He says, "So what you are saying is some smartphones are smarter than others. So what are we doing with these phones?"  

The video is already gaining traction across the social web. Since its launch on May 3, it has racked up an impressive 47,000 shares and almost 2 million shares.

Shoppers Are 'Fonejacked' In Ad For Carphone Warehouse

It seems people will do anything to get their hands on the new Samsung Galaxy S4.

And if that means being stuck on the phone for ages supposedly by an annoying automated computer that keeps getting your responses wrong then so be it.

To make matters worse, some of the questions are a little odd. It asks one bemused shopper: "Are you an Israeli spy?" And to another: "Have you ever made love with your socks on?"

However, people are more than happy to go through this phone torture in the hope of winning the new smartphone. But no one wins, mainly due to the fact that the questions get a lot tougher and a little bit more subjective.

So when one participant answers that Jon Bon Jovi is more handsome than One Direction singer Harry Styles, a "wrong" buzzer is sounded and the call is ended. (Bon Jovi is clearly more handsome!)

Of course, it's not a real competition, just the latest in a long line of 'prankverts' - or filmed stunts created by brands - this year.

This time, rather than Samsung, it's from mobile retailers, the Carphone Warehouse, who enlisted the help of comedian Kayvan Novak - a.k.a. 'The Fonejacker' - to prank shoppers who answer a ringing phone in their stores. 

A Carphone Warehouse spokesperson said the stunt was designed to show "the lengths customers would go to for the highly anticipated S4".

And they are not wrong!!