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Friday
Mar082013

Swimmer Ryan Lochte Shows You How To Stay In Shape Around The Office (Sort Of) In New Nissan Ad

It's tough staying in shape when you are stuck in the office all day. All those endless meetings and long days spent writing reports, no wonder so many people are overweight.

Well, thanks to Nissan and 11-time Olympic medallist Ryan Lochte, that is all about to change.

The swimmer has come up with the 'Ryan Lochte Office Burn'. OK, so it may sound like something a disgruntled ex-employee might do to their former workplace, but it's actually a tongue-in-cheek video shot at Nissan's North America HQ featuring Lochte and Men's Health personality David Jack demonstrating exercise routines office workers can do around the workplace.

Exercises include using coffee cups as dumbbells and running from one room to another.

The idea behind the video, created by LA agency TBWA/Chiat/Day, is to show the car brand as a fun, innovative company that cares about its employees' needs.

And it does the trick. The pair are very engaging and some of the exercises are hilarious.  

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