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Thursday
Mar072013

Kids Review New Volvos In Latest Ad, Do A Better Job Than Top Gear

Looks like Jeremy Clarkson has some serious competition. They are certainly a lot less jaded and unlike the grumpy BBC presenter they actually give car reviews that are of some use to the average motorist. They are also younger - a lot younger. That's because they are children. 

Yep, to help promote their new XC60 and XC90 models, Volvo asked some kids for their opinions about how comfy the back seats are.

It's an inspired idea from Cake New York. After all, who better to review how comfortable and practical the back seats are than the people who will spend most of their time in them.

The result? Well, I would have liked to have heard some funny comments from the kids, but instead the video is a really informative piece of thoughtful analysis that feels natural.

Basically, nothing like Top Gear!

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