Ever seen those girls tottering around with make-up on which would take a chisel to remove? Girls where the words Oompa Loompa often come to mind? Or - heaven forbid - guys wearing socks with sandals? Well, fear not boys and girls, for comedian Sarah Colonna has arrived and is ready to bust all those beauty blunders.
This ad for Benefit Cosmetics opens with Officer Sarah Colonna patrolling the streets on her Segway. She 'pulls over' some pedestrians, making fake siren sounds. She asks one of the innocent (although Barbie-looking) girls 'Are you Lady Gaga? What's up with your face?' Cue horrified looks.
Cut to a short intro of shots of Sarah on her Segway performing her duties to the country. We then see her stop and give tickets to various beauty criminals. She enforces her authority with the help of a whistle and megaphone. At one point she even has to call back-up.
She comes out with some classic lines when fining the violators. The offenders include a girl with drawn-on eyebrows ('Your eyebrows look like McDonald's arches - can I order a hamburger off your face?') and someone wearing fake eyelashes ('It's like you have spiders on your face').
Although wearing socks with sandals can't really go down under a make-up violation, the poor guy in question puts up a bit of a fight. But he just gets told that due to his footwear faux pas, no one is ever going to date him.
Like a lot of effective ads these days, it is pretending to be real footage, but these perpetrators are obviously actors. It's quite a daring but hilarious ad by Benefit, and after being launched 3 days ago, it has 4,978 views and 1,011 shares. This gives it a 1 in 5 share ratio, which is pretty damn good.
Enjoy the ad, but next time you dare to venture out with an overload of lipstick or mascara (or an unsuitable choice of footwear for you boys), have a quick glance over your shoulder. Officer Sarah Coronna might be there ready to take you in.