'EXCLUSIVE: Stolen Security Footage from Jennifer Aniston's house' reads the caption. I bet everyone who clicked on that link got extremely over-excited.
This video is an ad charading as real security camera footage. It opens with a newsreader announcing the 'shocking revelations'.
Cutting to the footage, it firstly features Aniston crashing her brand new sportscar into the garage. She gets out the car, claiming she 'forgot her Smartwater'. From this point, Jen fans start breathing again and are reassured that it definitely is an ad.
The ad gets more ridiculous by the second. We witness her releasing her pregnant-with-triplets belly from a stomach restrainer, removing her 'Rachel wig' and telling off her secret children. One of the kids is an alien, and the other is American TV host Jimmy Kimmel, who has a tantrum, whining that Jen is 'bashamed' of him.
Gullible viewers are reminded throughout that it's just an advert with the ever-present Smartwater. Particularly when she is having her pool filled with the product. The highlight of the video has to be when she wishes 'Rachel' goodnight in the mirror.
This is a classic example of a brand relying on the ad being a talking point and being shared, rather than actually promoting the features of the product itself. Smartwater has worked with Jennifer Aniston in the past. Her last ad focused on taking the mick about viral videos by incorporating ALL of the key attributes of famous past viral videos.
The clever ad closes with Smartwater's tagline 'even more refreshing than the truth'. It shows that Jen has a sense of humour and is ultimately making fun of celebrity rumour mills. Let's hope none of its true, Jen, otherwise I think your new fiancé, Justin Theroux, may have a thing or two to say...