Everything In Life Is Hard, Compared To Signing Up With Comcast

It's rare that you find a clip of someone trying to un-beach a whale in the same ad as a woman giving birth. However, Comcast's new campaign features these random scenarios, (among many more, which are increasingly bizarre) to communicate its new message.
Comcast, the USA's largest cable company, has launched a new series of ads aimed to highlight how easy it is to sign up to their triple play service, Xfinity. For example, getting through airport security if you are a robot can be a pretty tough task. But you know what is easy? Signing up to Xfinity.
Cable companies are renowned for having average-to-poor customer service, but Comcast promises that booking a 2-hour slot to have your cable fitted is very easy. Well, in my experience, booking is not usually the problem. It's whether or not the cable guy actually turns up.
This theme runs on throughout the ad, featuring a poor guy trying to pitch a tent in a storm and another attempting to blow up a bouncy castle with his own breath. These clips are intermingled with clips of the effortless method of signing up to Xfinity.
So next time you find yourself trying to wax Bigfoot, remember, compared to this, signing up to Xfinity is a piece of cake.

Liana Birkett
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