Video games are great escapism. You can do terrifying things and battle impossible odds. If you fail and are killed in action, you just shrug it off and start the level again. But what if you couldn't?
This short ad for Resident Evil 6: No Hope Left explores the fear that game characters would face if losing the battle meant a more permanent state of "game over".
Due to be released early next month, the latest installment of the zombie apocalypse series once again pits gamers against a brutal world infested with the undead. But unlike previous installments, No Hope Left is being promoted with a chilling ad campaign that sees average people preparing to fight for their lives.
Last Goodbyes uses webcams to film survivors recording their last messages. Some despair, others tell loved ones not to worry, and some vow to stand and fight. In every case, the threat of imminent, lethal attack is palpable.
Put together by Brothers and Sisters, the clip helps build a sense of realism and suspense that just doesn't come with gameplay footage.
While this format works really well for Resident Evil, we're not sure if it would work for other video games. However, we would love to see Mario complaining on his vlog about having to rescue Princess Peach yet again.