There are ads which are cheeky, ads that are risqué, ads that are downright rude...and then there's this one.
But if you have a business name like One Pound Johnny Club, and are a condom home-delivery service, you have to have a fairly naughty ad.
It opens with close-up of a gorgeous brunette staring longingly at the camera. She takes a deep breath and smiles a little. Cut to a blonde, eyes closed and panting, wriggling her naked shoulders.
The clip cuts through a procession of girls and guys, each getting more passionate than the last. The music picks up, the action gets hotter, the cuts get quick, and then...
A flying line of hot sticky...ahem...hits the brunette, the blonde, the guy, all of the characters, right in the face.
Yep, it's exactly what you think it is, and nobody looks happy about it. If only they'd heard of One Pound Johnny Club. With a selection of condoms delivered right to your door, you're guaranteed "sex without the mess".
Put together by Scorch and released today, the ad has already gathered so many views that YouTube has lost count. But when the numbers come through, we're sure they'll be big.
Disclosure: Unruly is distributing this video on behalf of One Pound Johnny Club. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.