Thank God for Hanes and their original new catvertising strategy. We were starting to worry that there just weren't enough cat videos out there.
Following in Temptations' footsteps, cats as clothing is the theme, with the softness of Hanes's ComfortBlend T-shirts being compared to that of kittens.
The ad is kind of like explaining a surreal dream: A man covered in cats, two guys really pushing this basic clothing brand, Michael Jordan...
As one goofy guy sits covered in kittens, his friends reccommend the brand's range of tops to replace the felines.
Then Michael Jordan strolls in and further dismisses the strange ensemble, saying 'Dude, wow'. The former Chicago Bulls star has been a spokesman for the brand since 2000.
With 12,045 views and 994 shares in 3 days, Hanes is proving once again that combining a celebrity cameo with kittens is the ultimate selling strategy.