With the opening of the Republican National Convention yesterday, the US elections are edging ever closer. While the news channels may be devoting more airtime than ever to the race to the White House, the stories are still as dry as a bag of stale nachos.
Ironically, it's a bag of torilla-style corn chips that is hoping to liven up a particularly drab and dreary debate. But not just any bag of salty snack food, the Tostitos spokesbag swiftly puts an end to the political posturing, merging the rival parties into one big, rocking celebration.
The ad opens with what will soon become an all-too-familiar sight, the political hopefuls droning on at each other about things that other supposedly said years ago. But just as the Mitt Romney look-a-like defends an attack from the looks-nothing-like Barack Obama, music interrupts him.
It's not just any music, it's the spokesbag's theme tune, and it's impossible to resist. The bag enters the room and it is soon filled with people ripping off their ties and having a good old inter-party boogie. The candidates strut their stuff as people munch down on Tostitos. A banner unfurls behind the podium, seemingly dissolving the rival parties to establish "one big party".
Aside from apparently destroying America's two party democratic system to install a snack-based totalitarian state, the ad is pretty well timed, poking fun at the boring side of the elections just as they get started.
Released a week ago, the ad is beginning to draw attention. Put together by TBWA, the clip has 3,000 views but has won a fans on Twitter and Facebook, potentially giving it a boost over the next few days.
Whatever the outcome of the elections, or the performance of this ad, expect to see similar ads using the elections to tickle our funnybones.