Just when you thought you'd seen it all, Old Spice have topped themselves with this phenomenally weird new advert.
Terry Crews is a one man band in 'Muscle Music', which is exactly what it sounds like... His muscles become some kind of drum kit, bulging out of his body in a way that seems, and probably is, humanly impossible.
Sat in what a appears to be a garage, wearing skimpy red shorts and surrounded by instruments, Crews' signature shout sets his muscles popping.
The Youtube clip leads viewers to the interactive Vimeo version where, once Crews has finished his solo muscle orchestra, you can have a go too.
No mention of the body wash is necessary, as Terry Crews has long been recognised as the face of some of Old Spice's weirder adverts. Muscle Music, however, is even stranger than Flex :30, where his biceps grow their own biceps.
Once again Old Spice have teamed up with Wieden + Kennedy to create the ad, with a little help from editing house Mackenzie Cutler and effects specialists The Mill.
Check it out, make your own muscle music, and prepare to be incredibly confused.