It has come to the point where the world would probably be more shocked if Lady Gaga were to come out in jeans and a T-shirt.
But as attention-seeking as she is, this advert for her new perfume, 'Fame', looks more like one of her music videos than an advertising campaign.
As with every celebrity perfume, this probably smells like fairy liquid mixed with motor oil, but the spot is still pretty cool.
Set in what seems to be a gothic spaceship from the future, Gaga wanders about screaming with a mouth filled with black goo.
When she's not dressed in black leather and her glasses aren't exploding, small men crawl about her giant naked body. And we're not even surprised anymore.
It's a mystery what this scene could possibly have to do with perfume, unless Fame smells like ectoplasm and leather, but with 414,447 views and 35,437 shares in just 24 hours, it's clear that in the eyes of her Little Monsters, Gaga can do no wrong.