A trip to a place called 'Chaos Island' may not sound like your idea of paradise. After all, why would you choose to spend your holiday time on a place that sounds like the title of a cheesy action movie from the 1980s? However, for one lucky, lucky person it is a trip that looks anything but second rate.
It is all part of a new ad campaign from Lynx called #chasethechaos, in which social media users are offered the chance to win a holiday to the Caribbean island, all expenses paid.
Details of what you will get up to while you are there are pretty sketchy at present. But if you take a look at the campaign's launch video, below, you will get some idea about what to expect. Sun-kissed models, sapphire seas, sexy speed-boats, and err, ninjas - it all sounds like something to get in a sweat over.
But just how do you win a pair of tickets? Well, by simply answering a few clues. Just check out the Lynx Effect page on Facebook this afternoon (4pm GMT) to start your treasure hunt.
The competition will start later today with a video of British surfer Sophie Hellyer encouraging people to tweet #chasethechaos enough times that a clue will eventually be revealed. However, this is just the start of a journey that will take people around the social web, answering riddles wherever they go. The first person to complete the treasure hunt will win a pair of tickets.
If you find yourself completing the treasure hunt but agonisingly missing out on the top prize, all is not lost. There is thankfully a second chance. According to their website, you will automatically be entered into a prize draw to win another pair of tickets. Hooray!
Lynx is also creating five other treasure hunts across the web to give people the chance to win more tickets. You just need to keep checking on the Lynx Effect Facebook page every Tuesday at 4pm and Saturday at 10am for your chance.
Disclosure: Unruly is distributing this video on behalf of Lynx. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.