New Zealand is a damp, mountainous country in the South Pacific that has more sheep than people. Apparently, this odd little nation occasionally drags itself away from rugby and farming long enough to win mountains of advertising awards.
New Zealand's chief export may be sheep, but its main import is Cannes Lions awards, if you believe this clip.
It's an ad for the Axis awards, New Zealand's national advertising awards, and it announces the remarkable fact that in 2011 alone the country has won a presitgious Cannes award for every 155,989 Kiwis, which is rather impressive.
The ad itself is so good that it won a 2012 Cannes Lion itself, which is even more impressive.
What is mind-blowingly impressive is that the ad mostly consists of complaining about the country's weather, women, architecture, celebrities and internet connection. All of the things that are rubbish about New Zealand combine to keep advertisers at their desks, working extra hard.
According to the ad, New Zealand's biggest plus point is that it isn't Australia. Yet some how, this ad manages to be Lion-winningly hilarious.
Put together by agency Special Group, the ad has been online since April and has earned over 7,000 views. Now it looks like the clip's Cannes Lions award has brought it to the web's attention, with articles and blogs dissecting its bizarre, self-depreciating-yet-boastful humour.
As the ad says of New Zealand, "**** it's good!". We could say something similar about the ad.