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Tuesday
Jul312012

Cheers To Absolut Vodka - And Leaving Work On Time 

Let's face it, working long hours can be a real pain. The 9-9 grind can really have a detrimental effect on your social life.

So praise the Lord for a window washer dressed up as a businessman urging office workers to leave work on time and have a drink. Or should that be praise Ultimat Vodka, who are behind the fantastic video.

Part of the brand’s “Find Balance, Find Ultimat” campaign, it was created by agency Amalgamated and directed by Xander of the East Pleasant production company.

It begins with a guy dressed in a suit lowering himself down a huge skyscraper in Manhattan. From his perch, he then flashes signs at a bunch of bemused workers.

The signs include messages such as: "You people are hard to reach", "Let’s drink to you getting out of here before 6", "Cheers to less work and more play" and “When was the last time you got some fresh air? It’s awesome."

Cue a mass exodus from the office to the bar for a nice glass of vodka and some nice work-unrelated chat. Unsurprisingly, the video has already attracted the imaginations of workers across the web. In just five days, it has generated over 1.23 million views.

Not bad Absolut. Not bad at all. The sky is is the limit.

Cheers!

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