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Friday
Jul272012

Are You Fit For the Lead Role In Intel & Toshiba's New Movie?

How often do you wish you were somebody else? That you were thinner, taller or had better hair? So spare a thought for Alex, the protagonist in a new ad campaign from Intel and Toshiba. He has to deal with the strain of this every day.

The campaign, called 'The Beauty Inside', comprises six webisodes, focusing on a man who wakes up as a different person every day. 

"They say it's what's on the inside that counts. It's kind of hard to count when nobody can see your insides," says Alex, who keeps a video diary to record each new body he wakes up in.

And that's where you can get involved. The diary is built of clips from ordinary people, and requires so many different faces that it is being billed as 'Hollywood's first film that gives the audience a chance to play the lead role'.

Director Drake Doremus asks that actors stand in front of a plain white background and all sign off with the phrase, "that's it from me".

Then you sit back, and wait to hear if you could become the latest face in Hollywood.

The series launches on Facebook on August 16th, but already the trailer has racked up 29,094 views in just two days.

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