The tablet wars are hotting up. Microsoft's Surface has the iPad in its sights, and now Google has entered the fray with the Nexus 7 and this heartwarming ad.
Like any good Google ad, this clip doesn't focus on the tech, but how much fun the user can have with it. This pair of adventurers put the Nexus 7 through its paces on an exciting camping trip.
As father and son explore the wilderness, the Nexus 7 and its features help keep the pair on track and out of trouble. They set up camp and go out hunting, capturing a toad and using the tablet to research it.
Dad uses the tablet to surprise his son, tricking him into thinking there are dinosaurs in the woods. The pair read bedtime stories to each other, play games and watch films, all on the tablet.
The tablet opens up such a world of exciting possibilities, that it hardly matters that the adventure takes place entirely in the backyard.
Put together by Mullen, the ad has won over 502,000 views and nearly 10,000 shares in just 4 days.
An ad this strong will surely help Google pitch a permanent camp on the tablet market.