For suffers of Ophidiophobia (that's a fear of snakes, to you and me), the latest spot from Kellogg's Crunchy Nut Cornflakes is probably one to miss.
The ad, by Leo Burnett, shows a snake catcher attempting to catch a deadly red riddler from a woman's kitchen. But right at the crucial moment, his assistant takes a bite from a bowl of Kellogg's Cruncy Nut, causing the snake to jump up the leg of the catcher's shorts.
Directed by Rocky Morton, from MJZ, the ad is already making its rounds online, though not everyone is a fan of the nightmare-inducing spot, with many considering it 'horrible' and 'disturbing'.
The campaign, which reportedly cost £6 million, shows a return to the brand's signature tagline, "The trouble is, they're just too good," as the assistant justifies his actions saying "sorry mate, they're nutty..."