Most car ads focus on the vehicle driving down absurdly quiet streets, or in slow motion on a wide, majestic beach. This ad uses the car as it was intended - as transport.
Volkswagen may have cast the vehicle as just that, a humble conveyance, but it's also the driving force behind this love story.
Our heroine sits in her city apartment writing an email to her man. It's not a happy message, she's been doing a lot of thinking and wants him to call her as soon as he reads the email. A break-up appears to be looming.
Instead of hitting send, she prints the message and jumps into her Volkswagen, carrying the note with her as she drives through the night.
Alone on the open road, she has time to think about how the long-distance relationship is going, all the interrupted phone calls and where she feels at home.
Dawn breaks and she arrives at the beach. Standing in front of her man, she knows where home is. The pair embrace and the rest of us wonder what this has to do with Volkswagen.
Just in time, the ad tells us, "some technology connects us" (referring to emails). But thinking about Volkswagen's vehicles, "the best technology brings us together".
Put together by Ogilvy, Cape Town, the tear-jerking ad has garnered nearly 6,000 views in one week.
This well-crafted ad manages to use the car to tell a great story, without forgetting that the car is just a car.