Once again it looks like AXE is going to clean up by getting dirty.
The male grooming brand has teamed up with Universal Pictures' recent box office smash Ted on a new ad campaign for AXE Hair. And the results are truly hilarious.
Ted, for any of you who are not aware, is a foul-mouthed talking teddy bear created, directed and voiced by Seth MacFarlane (Family Guy, American Dad etc). He is also the biggest movie star on the planet right now.
So considering AXE's target audience, he seems like the perfect brand spokesperson (or should that be spokesbear?).
Don't believe us? Then take a look at the four spots below. The first two, set in a restaurant, were actually directed by MacFarlane himself.
However, just be aware you will need some headphones for the first one as it is a teeny bit NSFW.
None of the ads have attracted a large number of views or shares just yet, but with a bit of a push, we think it is only a matter of time.
Messy Look (NSFW)
Messy Look (SFW)
Ted Uses AXE Shampoo
Ted ensorses AXE