Some people find their passions early. The engineers of the future take their toys apart to see how they work, tomorrow's fashion designers spend hours with the dressing up box. Meanwhile, the directors of tomorrow are telling their parents how to act in bed.
As disturbing as this all sounds, it's actually a hilarious ad for the Young Director Award (YDA), which is awarded to promising film makers by Commercial Film Producers of Europe. The federation gives the award at Cannes Lions Festival of Creativity to young directors whose advertising is particularly outstanding.
This ad was directed by former YDA winner Karen Cunningham and stars a promising young director taking his craft a little too far, interrupting his passionate parents to give them notes.
As mum and dad share a passionate morning in bed, they suddenly become aware that their red-headed son is stood at the foot of their bed. "This is all wrong" he announces, which seems obvious. He should be back in bed, not creeping around in his pajamas, spying on his parents.
The fiery haired film maker is not going anywhere. He demands more from his parent; more passion, more feeling, he wants conviction. He orders a second take and has one more note, "remember Mummy, the light is your friend."
Put together by BETC Paris, the ad has become a hit online, winning over 177,000 views since it was launched a week ago. Proving popular on Twitter and Facebook the clip has garnered nearly 3,000 shares.
The ad has certainly done a great job promoting the YDA and the work of young directors, it may also lead to spike in the sale of locks for bedroom doors.