Baseball may be America's pastime, but it can be dull to watch. A group of men stand in a field while one throws a ball too fast to see at another. It takes an age for anything to happen, and when it does, it's over before you know what happened. This new ad makes baseball worth watching.
The popular series has wowed baseball fans online and drawn speculation that the stunts are computer generated stealth ads for Easton baseball bats.
Even if there is some computer trickery involved, the latest ad Volley must have taken some skill to pull off. Two players face off across the diamond and begin a tennis-style volley, keeping the ball airborne between them as they edge closer together.
The exchanges speed up until the pair are less than a foot apart and they are popping the ball back and forth in a manner more pinball than baseball. The pair close in until the ball escapes, they celebrate their feat with whoops and a suspiciously long close-up of the Easton bats.
The clip was put together by Cutwater, a San Francisco-based ad agency. The level of computer involvement is still a mystery, but that's not stopped the clip garnering nearly 27,000 views in three days. The ad has won 600 shares and a lot of comments debating the clip's authenticity.
We're not going to worry about how it was made, it's by far the most interesting baseball clip we've ever watched.