Kids these days seem to be able to get to grips with the latest of gadgets. But one after-school scheme is hoping to give them the skills to design the next generation of technology, and it's enlisted some famous friends to help get them started.
Code Club is an extra-curricular scheme that sees skilled volunteers teach youngsters aged between 10 and 11 the basics of computer coding. The programme hopes to get kids started in developing tech design skills.
Code Club yesterday partnered with Founders Forum, a global community of entrepreneurs, to produce a star-studded ad that encourages parents to get their schools involved in Code Club. They did it in just one day.
And it is quite a video, starring three code-keen kids interviewing the founder of some of the world's most successful tech businesses. The children question YouTube Co-Founder Chad Hurley about his credentials, while Skype founder Niklas Zennström is quickly dismissed. Even the inventor of the World Wide Web himself, Tim Berners-Lee doesn't meet their exacting standards.
Just when the kids seem to be be losing hope of finding their code guru, a chap called Andrew sits down, His Royal Highness Prince Andrew, the Duke Of York. At first the kids aren't too keen, they were hoping for Prince Harry, but they quickly warm to him.
Prince Andrew explains just how important a skill coding could be, but it's the people he knows that win him the job. Who are his influential contacts? Well, his mother for one.
The clip was put together by Founders Forum members in less than seven hours and released this morning, the ad has already won hundreds of views and drawn the attention of parents across the UK.
With a bit of luck the ad will help introduce Code Club to schools across the UK and help develop the country's next generation of tech entrepreneurs.
To learn more about Code Club, click here.