New Interactive BA Campaign Offers Viewers The Chance To Have A Plane Cruise Down Their Street

It seems every newspaper, billboard and commercial break in Britain is packed with Olympic ads at the moment. But just in case you have somehow managed to miss them, British Airways is prepared to taxi a plane past your house just to remind you.
As the national carrier, BA has been waving the flag for Team GB, and its latest TV ad encourages the rest of us Brits to get behind our athletes - by staying at home.
It seems like a strange idea for an airline to run an ad that tells people not to fly, but the clip makes London look so exciting that nobody would want to miss out.
The brilliantly-timed ad hit the airwaves last night, capturing a massive audience during England Vs Ukraine. An accompanying Facebook campaign also has an incredible interactive version of the clip.
Both ads feature a BA jet landing at Heathrow and rolling straight off the runway into the heart of London. Excitement builds among the passengers as the plane rolls past the capital's famous landmarks toward the Olympic Park. The Clash's London Calling builds the anticipation until the jet arrives at the stadium and the passengers are greeted by a roaring, Union Jack-waving crowd.
Things get really special on British Airway's Facebook page, which allows users to enter their postcodes to unlock footage which shows the plane rolling down their street.
Put together by BBH, the original ad is proving popular online, winning over 4,000 views in less than 24 hours.
The airline may be suggesting that Brits stay where they are, but it's sure to encourage overseas visitors.
For the latest videos and news on social video advertising follow us on Twitter, Facebook or YouTube.
BBH,
British Airways,
London 2012,
olympics

Reader Comments