They may be used to hearing cheering crowds chant their names in packed stadiums, but these sportsmen are taking the time to thank the man whose support they value the most. Their dads.
Tennis supremo Roger Federer is joined by sprinter Tyson Gay and swimmer Ryan Lochte in this Gillette campaign that celebrates the unwavering support of their fathers.
Following up on P&G's Best Job, which showcases the hard work put in by the mothers of sporting kids, Here's to Dad features the athletes preparing to compete. As they walk on to the court, track and poolside, they remember the help they got from "the man who made me the man I am today".
The ad encourages viewers to click through to Gillette's Facebook page and share the best advice their dads gave them. Twitter users can also share their favourite words of wisdom using the hashtag #HeresToDad.
Put together by BBDO New York, the TV ad is set to run internationally and is already enjoying popularity online, garnering over 70,000 views in just over a week. With the celebration of male bonding flooding Twitter and Facebook, the ad has over 1,000 shares to its name.
The ad's feel-good celebration of fatherly advice is as satisfying as a pat on the back from your old man.