We've all seen those videos of children being scared by spooky computer screens or parents jumping out at them. How can this concept be made all the more hilarious? How about with grown men jumping and screaming as they're punked by the Pine-Sol lady.
The power of Pine-Sol is evident in the reactions of these men, who thought they were taking part in a simple product test. Turns out might they have a little more to clean up after Diane Amos AKA Pine-Sol lady jumps out at them as they clean from behind windows and advertising posters.
Perhaps not the most original idea, you might think. But nevertheless, this simple notion is still proving popular, hitting 800,000 views and over 85,000 shares from amused viewers since its launch one week ago.
This perhaps 'man-bashing' video has claimed success despite a frenzy of recent complaints aimed at advertisers for being sexist towards men, including Nike's 'Run To You' campaign, where a man can't make the cross country run that the woman completes, and Huggies' implication that men are incapable of changing nappies.
'Sexist' as they may be, this latest campaign from Pine-Sol is undeniably hilarious, and is teamed with spin-off videos with the lady herself, Diane Amos, talking about being a role model and the influence of her mother, the 'Chocolate Fury'.
This video is one not to be missed. Check it out below.