Doritos has launched a new spot that features a slightly different Mariachi band than we are used to seeing.
They have got their national green attire and their traditional Mexican hats, but this is no ordinary Mexican band, as they appear at parties and perform British Pop classics!
The ad, created by AMV BBDO London, follows the 'Mariachi Doritos' band as it brings Mexican fun to house parties by singing numbers such as Don't You Want Me by The Human League and Monster by The Automatic. Their strapline? 'For fun, add a little Mexican'.
The advert is rather comical and also has a surprise factor to it, both key triggers that will help the spot receive shares online.
The spot may offend some Mexican citizens, as it exploits the country's traditional music by having a Mariachi band sing British songs. However, hopefully most will see it as a bit of fun!
The campaign also has an interactive element to it: the spot directs viewers to Doritos' Facebook page that offers them the chance to win a prizes.
The spot was released today and is set to run for four weeks on TV. Online the ad has so far attracted 100 views, but be sure to see these grow in the next few days. Watch the spot below...
Disclosure: Unruly is distributing this video on behalf of DORITOS. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.