Most offices could use a bit of livening up. After all, who wants to be stuck in a cubicle when you could be a pilot, a DJ, or a desk-smashing, karate chopping middle-aged woman? This ad is about changing all that.
It seems like the average office, but this Canadian ad for MiO drink flavouring makes a few minor tweaks. And a few major ones.
The ad cuts between two colleagues discussing how MiO makes their water much more interesting. Everytime we return to a character, they've changed slightly.
With a little squirt of the fruit flavouring, the businessmen become fighter pilots, tennis players and eventually a little old lady. It's not just the main characters who change.
The desk furniture changes too, computers become log fires, in-trays become hot dog grills and filing cabinets become phone boxes. If that wasn't enough, the rest of office workers transform too. The guy in the next cubicle goes from bareheaded to wearing a top hat and monicle.
Put together by Taxi 2, the ad has earned over 26,000 views and appeared on websites and in blogs. We're pretty sure that the ad's humour will propel it to further glory, especially since you can't watch it just the once.
It's well worth watching this ad a few times to spot all the swaps, it really does change everything.