New Nike 'My Time Is Now' Spot Heightens Euro Anticipation

Nike has launched a new epic football spot in preparation for the European Championships next month.

The campaign, titled 'My Time Is Now' and created by Wieden+Kennedy London, is very similar to their smash-hit 'Write The Future' World Cup 2010 advert.

Write The Future was hugely successful online, with over 28 million views and 1.3 million shares. 

The new spot has a similar high production value to the previous advert and once again features another world class line-up, including Franck Ribéry, Wesley Sneijder, and a comically dressed Cristiano Ronaldo.

This time around the story line focuses on a international match between The Netherlands and France, however, this is no normal football game, as 'the next wave' of young players storm down the tunnel to participate in the match.

The youths are the players from 'The Chance', Nike’s scouting mission to find 100 potential football champions from 50 countries.

The campaign also has an interactive element to it, allowing viewers to click through to find 'hidden tunnels' displaying an interactive version of the advert that gives users the chance to click on the players in action, and find more information of how they made it into the game.

The spot is already doing extremely well, with over 8.8 million views and 500k Shares. Watch the advert below...

Comments

[lee]

not nearly as good as write th future