We've all known that feeling. You know, that nagging feeling of hunger that just won't leave you alone.
If we were using a metaphor to help us visualise it, we would use an annoying midget that follows you everywhere. The only way you can only get rid of it is by crushing him with an over-sized chocolate bar.
If their latest commercial is anything to go by, Kit Kat Chunky agree. Their latest campaign follows one peckish man's battle with his hunger, personified by an irritating miniature version of himself.
We meet out hero attempting to revise for a test, only to find himself distracted by an identically dressed midget. The little man makes annoying noises and generally torments the studious victim.
Attempting to escape the interruptions, the student sneaks to the library and even tries hiding in the bathroom, but to no avail. Wherever he goes, his mini mirror image is there to torture him.
Exasperated, he grabs a Kit Kat Chunky, causing a giant version of the snack to fall from the sky, conveniently crushing his tiny tormentor.
Put together by JWT, the ad has earned nearly 8,000 views since it was released 3 days ago. Released in Dubai, the ad's surreal humour seems to be driving its popularity worldwide.