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Friday
Apr132012

Hunter And Bear Return In Interactive Tippex Ad

The world is going to end this year. Yep, sorry to ruin your day, but according to the Mayans, 2012 is the year where humankind will be wiped out forever, which could really ruin your birthday party.

Not that this seems to bother Hunter and Bear. The unlikely friends first met in 2010 during an interactive ad campaign for Tippex called A Hunter Shoots A Bear. Well, now they are making a poorly-timed comeback.

The original ad saw Hunter refusing to shoot Bear. Instead, he reached outside the YouTube player window and, using a Tippex product, removed the word 'shoot' from the title. Users were then free to insert any other verb, bringing up a corresponding video.

Well, the pair this week reunited for a birthday celebration, which gets rudely interrupted by an inbound meteor.

However, not content to let Armageddon stop the celebrations, they pack up and take their party on a time travelling tour. However, like the original ad, users get to choose the year.

The ad, by Buzzman, has over 40 different destination years, representing key moments in history. These include the moon landings, both world wars, Roman chariot racing and even the painting of the Mona Lisa.

With over 820,000 views already, the ad is already causing quite a stir online, but still has some catching up to do if it is to be as successful as the original ad (which attracted 19 million).

Both ads are brilliant fun and very well executed. Even when you try to outsmart either player with obscure suggestions they can handle it (try it!).

 

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