Twitter gives brands an ideal opportunity to reach out to their audience, sparking conversation and interaction with individual users.
It has prompted a number of brands to build campaigns based entirely around activity on Twitter. The micro-blogging site, which turns 6 today, has been used in various ways to reach out to users and get them involved with brands online and in the real world.
Creating a buzz is not easy to do with 140-character posts, so these brands have come up with ways to get users excited.
Some have used their feeds to run competitions, encouraging users to document their real-world efforts to bag prizes. Others have enticed their users into supporting different teams, whose victory will depend on how much Twitter activity they generate. For other campaigns the Twitter users didn't even know they were playing a game in the first place.
These campaigns may have no bigger objective than to get users tweeting about them, organically spreading the news of what a fun, innovative bunch the brand is. We've had a look at these campaigns and compiled a list of our six favourites.
Take a look.
6. #jeeppuzzle: Jeep
5. Fair Tweets: Fair Trade Day and Ben & Jerry's
4. Tweet Race: Mercedes-Benz
3. Winter Warmer: Orange
2. #foxatplanetatera: Volkswagen and Planeta Terra
1. Surprise: KLM