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Thursday
Feb162012

Target Is Rolling In The Depths Of Adele For New Ad Campaign

Adele can do no wrong right now. The award-winning singer has not only has she taken the UK by storm, she is also making waves on the other side of the Atlantic. 

Keen to cash in on her popularity, Target, one of the largest discount retailers in the United States, has used her track Rolling In The Deep track as the basis of their latest ad, created by agency Wieden+Kennedy.

Cue girl with impressive vocal range belting out her rendition of the Adele track while travelling on what would appear to be the school bus. The young lady in the limelight is Denise from the PS22 School Chorus. You can see what Adele had to say about this impressive cover directly on their blog

See what you make of the young girl's cover below.

If you like it as much as Adele did, you can track the ad's progress and popularity directly on the Viral Video Chart

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Reader Comments (1)

Adele has simply powered into the lead in the U.S. literally over night. What a sensation!

March 19, 2012 | Unregistered CommenterSally Cinnamon

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