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Monday
Dec032012

It's Porsche vs Porsche In Latest Ad For New Cayman

 

The sexy new Porsche. Racing another sexy new Porsche. On an open road with a backdrop of dramatic scenery. Throw in a bit of dubstep. The result? An incredible new Autos ad. 

The all-new Cayman is said to contradict the common conventions of automative manufacturing. Pictured here in grey, it races the yellow S model around empty, foggy highways and skirts around skyscrapers. 

According to Porsche, the Cayman can accelerate from 0 to 60 mph in the low 5-second range, whereas the S model can hit 60 mph in the mid-4-second range. They hurtle over bridges whilst the sun sets behind them, but we never get to see who wins the race. Talk about an anti-climax.

The ad is climbing up the charts on its way to pole position in Unruly's Global Ads Chart, with 17,000 shares, since being released a few days ago. Maybe people are sharing it as a subtle hint for their Christmas list.

The autos industry is well-known for its expensive ad campaigns and is home to many huge hits, most notably VW's The Force, which is the No. 1 most shared ad ever.

But, so many autos brands are getting it wrong. Unruly recently wrote a white paper on The State of Automobile Marketing in Social Video which highlighted how four automotive manufacturers account for about three quarters of all autos video shares.

So, although these four brands are obviously doing something right, there is definitely room for improvement among the other brands. But it looks like Porsche has got it right this time. Download the white paper to find out more about Unruly's research. 

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