'Headless' Illusionist Terrifies Public With Halloween Prank

Had enough of ghouls, skeletons and other unearthly beings wandering along your street and knocking on your door? Sick of jumping out of your skin when you turn a corner and see a bunch of black cats and vampires? Well...maybe don't read any further. 

In perfect timing for Halloween, Magician Rich Ferguson yesterday released a clip of the ultimate All Hallows Eve prank. We've all seen magicians' tricks - rabbits being pulled out of hats, doves flying out of nowhere and smiling assistants being sawn in half, but this illusion is on another level. 

Ferguson takes to the streets of San Luis Obispo (a town near LA) to try out his latest work. He wanders around alleyways in the town, when a sneezing fit overcomes him and his head falls off. Yes, that's right, his actual head falls off. No papier-mâché heads involved.

Passers-by are shocked, confused, and absolutely petrified as they witness the prank and we, as viewers, get a good laugh at their reactions. 

The ad, for Ferguson's entertainment company www.TheIceBreaker.com, raced up the Viral Video charts in the run-up to Halloween and is now sitting at number 5 in the 7 day ad chart. 

People all over the world have sat up and taken notice of the magician. You could say that this clip has turned a lot of heads.