Some things just go together at breakfast time: toast and jam, for example; Porridge and honey; cornflakes and rampaging dinosaurs hungry to feast on human flesh.
Yep, Kellogg's latest ad features a pack of murderous lizards prowling around after some dopey human prey.
We can imagine being chased around the kitchen by a growling allosaurus will wake you up quicker than a shot of espresso.
Crunchy Nut Corn Flakes are now available in a cranberry variety, and they're just too tasty. The ad sees a couple of chefs attempting to hide from the prehistoric predators in a scene straight out of Jurassic Park.
The pair cowering in a kitchen unit, they can survive if only they keep quiet. Sadly, a nearby box of the delicious cereal gives them away. One of the hapless humans just can't help himself and he scoffs down a bowl.
The loud crunching of tasty cereal reveals their hiding place. The trouble is, the cornflakes just taste too good. Thankfully the ad cuts away before we can find out how the hapless humans taste.
Launched yesterday, the ad is proving so popular YouTube can't keep up with the number of views its had.
We must admit, we're disappointed by this ad. We first thought that Kellogg's were giving away the coolest free toys ever to be given away in cereal boxes, your very own dinosaur.