Facebook has a billion reasons to be cheerful right now, but its first ever commercial is not one of them.
You see, the world's most popular social network has just reached 1 billion followers. That means one in seven people on the planet use Facebook.
So to celebrate, they hired ad agency Wieden+Kennedy to make their first-ever commercial, which they launched yesterday across numerous territories, including America, the UK, Japan and Indonesia.
The only problem is, in the words of tech website Gizmodo, 'Facebook's first-ever ad is is also its worst ad'.
Yep, it really is that bad. Why? Well, we are well aware that chairs are a hot topic at the moment after one got lambasted by Clint Eastwood during the Republican National Convention, but that is no reason for the social network to compare itself to one. So what makes Facebook like a chair, you may ask?
Well, as the ad explains, "Anyone can sit on a chair, and if the chair's large enough they can sit down together and tell jokes and make up stories or just listen. Chairs are for people, and that is why chairs are like Facebook."
Hope you are following this. But just when you are starting to wonder how can a chair be President Obama and Facebook at the same time, it then compares itself to dance floors, basketball, (sick buckets at the ready) 'a great nation' and the universe.
So, essentially, Facebook is everything. Or at least a seventh of everything on the planet. Glad that is clear.
Of course, the ad has prompted howls of anguish from across the web, plus a number of parodies. Social media site Mashable has even created a spoof ad comparing the social network to 'cheese pizza' and 'dinosaurs'.
However, that has not stopped the ad from racking up thousand of shares in a short space of time. After just 24 hours, it has attracted over 41,000 shares, putting it at the top of the Viral Video Chart. Why? It must be the chair.