It may have been surrounded by a massive media buzz, but Apple's latest piece of world-changing tech is actually quite small. This ad should give you an idea of just how small.
Unveiled just two days ago, the iPad Mini has already got tech fans chattering. Although considerably smaller than the previous version of Apple's tablet, it packs an impressive punch.
To show that the Mini can easily match the performance of its bigger brother, the latest ad features both gadgets in a digital duet.
Shot in Apple's famous minimalist style, the ad shows a disembodied hand using the full-sized iPad to play a tuneful ditty on a piano app. The camera pans to the right and the smaller, sleeker version appears.
The mini-musician joins in, playing the other part of the tune. There's no difference in performance, only size.
As with any new piece of Apple tech, there's a loyal audience waiting to snap up any shots of the gadget in action. The simple delivery makes the funcionality stand out, letting the device sell itself.
With over 34,417 views in just two days, the ad has also been selling itself, earning over 4,300 shares. As you'd expect, the production matches the product, stylish, simple, easy to understand and quite fun to boot.
The only sticking point with this ad is the message. Are Apple really suggesting that you need to buy two iPads to play even a simple song?