A lot of people have enough trouble riding in a lift at the best of times. Elevators are claustrophobic, usually windowless and you know that there is nothing below you, apart from thin air...for a long way down. What would you do if the floor suddenly fell from beneath you?
Well, those cheeky fellas over at LG have played a sneaky little prank on unsuspecting members of the public. In order to test out how lifelike their new IPS screens are, they installed them into the floor of an elevator.
Filmed on hidden cameras, we witness the stunt which makes innocent people almost have a heart attack. The lift light flickers and the floor tiles seem to suddenly fall away, complete with sound effects, revealing an endless lift shaft below. The victims hop from tile to tile or cling on to the railing as they see their lives flash before their eyes.
The ad, released three days ago, has racked up almost all of its 3,000 shares in the past 24 hours, flying up the Viral Video Chart.
Experiential ads like this one, tricking or interacting with the public, have done very well in the past. Just think about the popularity of T-Mobile's 'Welcome Back' or check out the current share-rate of the new Coke Zero 007 ad.
Although actually quite an effective and original ad, most of the victims don't seem hugely impressed by their 'near-death' experience. LG will just have to wait and see if this ad really lifts off, or if it goes plunging down to the bottom of the charts.