So what is the truth about the 'time of the month'? Is it similar to the full moon? Do ladies turn into werewolves or vampires and go on rampages through small towns? Bodyform, finally, gives men a straight, although sarcastic, answer.
Richard Neill wrote to Bodyform via Facebook and humourously complained that growing up, Bodyform had mislead him and all other men through false advertising. He claimed to believe that when that 'time of the month' came around, women had a great time, taking part in enjoyable activities such as parachuting, dancing and bike riding.
It is true that almost every single ad for sanitary products features a lady, happy as Larry (whoever he was), doing some kind of activity which either requires intense movement or extreme flexibility. Richard has helped expel this evil cover-up and finally let men face the truth.
Rather than ignore Richard's post, which had accumulated over 80,000 likes and compared his girlfriend to the little girl from The Exorcist, the brand bravely responded via video clip. The ad shows CEO Caroline Williams (played by an actress) first of all apologising to Richard, explaining why they misled men. She admits, "We lied to you, Richard, and I want to say sorry....Sorry."
Caroline continues to patronisingly explain that, in the past, when they revealed what actually happened to women when they were on their periods, men just couldn't handle it. So they chose to hide the truth, and pretend ladies were simply ultra sporty and energetic when that time came around.
Men and women alike have obviously related to this ad, as it has been viewed over 135,000 times since being released yesterday, with 18,000 shares.
Consistently addressing Richard during the ad, Caroline accuses him of exposing men to a reality which they hoped they would never have to face.
Richard, you may have opened a can of worms here. This now means that the truth is finally out, and women have no need to hide their evil, Exorcist-girl-like tantrums once a month.
Caroline ends the announcement by breaking wind, adding, "Sorry Richard, you did know that we do that too, right?"