Lenovo Presents Bond-style Advert For New Tablet

 

Meet the female version of James Bond. This girl leaps from lorry to lorry, somersaults over police cars, escapes trouble on a jet ski and eludes her enemies with disguises. All this to steal Lenovo's new tablet. It must be good.

The theft of the Lenovo tablet takes place at a dock near the Black Sea. Lenovo's spy character stealthily steals the Lenovo IdeaPad Yoga from a shipping container. Using the tablet computer, she cracks codes and checks out buildings' blueprints whilst on the run from those in pursuit of her. At the same time, she handily manages to display the four different postions the gadget can be used in.

'Agent Lenovo' evades capture by dodging helicopters, deceiving her adversaries by hiding on trains and eventually swapping the tablet for a laptop in a locker. Covertly, she hands the key card, in passing, to an associate.

It seems the world has gone Bond-mad these last few weeks, as we await the release of Skyfall. A lot of current adverts have links to the famous British franchise, such as Visit Britain, and Heineken's Crack the Case. The beer company paid a whopping £28 million to be associated with Bond.

Lenovo's new advert is action-packed and energetic, although I don't think many viewers can actually be focussed on the tablet itself. To be honest, if this tablet is in such high demand, I'm not sure if I want one. I'll have to move country and have my Lenovo locked in a high security vault to avoid it being hijacked by undercover agents.