Alarm going off. Marmalade on toast. The morning commute. Sitting in meetings at work. These are all very normal activities that we are especially reminded of on a Monday morning.
Dare to be different is the message Mini is selling in their new ad. Basically, why do all that boring work stuff when you can go to a rave, drive along with a giant rubber duck on your car roof, or hula-hoop on-stage at a nightclub?
The ad begins with the word 'normal' being flashed across the screen, followed by clips of supposedly routine activities. To help us, the narration tells us various definitions of the word 'normal', such as 'familiar' and 'safe'.
With the assertion 'but normal can never be amazing...', the ad then breaks into all the 'un-normal' things we should be doing, such as sitting on some kind of rocket chair, being lifted into the air by helium balloons and standing on the side of a Mini, speeding along on two wheels.
This feel-good ad finishes up with the text 'Who would ever want to be normal?' and the words 'Not Normal' cover the remainder of the mesmerising clips. It was released 5 days ago and has been shared 16,504 times, with over 65,500 views.
Mini's new ad has perked me up on this grey Monday morning, but has also succeeding in making me feel a bit too normal and boring. Maybe I should get a Mini and make my life more exciting? Although I'm not sure how abnormal having a Mini is, I see them pretty much everywhere.