New Center Parcs Ad Campaign Is Worth A Gawp

Big boobs are distracting at the best of times - just ask this guy's poor neighbour.

Both are the stars of Center Parcs's latest ad campaign, 'Only At Center Parcs'. Devised by Belgian agency Duval Guillaume, the aim of the spots is to highlight what makes Center Parcs different from its competitors by setting up some rather ludicrous scenarios.

Every commercial stresses one difference, and there are 29 in all. The first two are called 'Neighbour' (pictured) and 'Clumsy Couple'. Both are featured below.

So what has this go to do with a 20 stone man with huge moobs? Well, in the ad, his neighbour is so distracted by these saggy fleshy mounds, he keeps having accidents.

Thankfully, at Center Parcs this problem is taken away, because despite their accommodation having huge windows, visitors are guaranteed 100% privacy. So you can spy (or perv) on your neighbours to your heart's content, presumably.

Of course, using a huge guy instead of beautiful woman is what makes this ad stand out. While I am sure showing a woman washing a car in her bikini would have gone down well with red-blooded men everywhere, it is a tired old image for a brand that is trying to highlight its uniqueness. Plus, it's a lot funnier using an overweight bloke. 

Meanwhile, the second commercial, "Clumsy Couple", which features, yes, you guessed it, a really clumsy couple, highlights the fact that children are always safe, even in the super fast Wild Water Rapid River.

The campaign is currently targeted at The Netherlands and Flanders (Belgium) and is well worth a look. Or several.

Neighbour

Clumsy couple