Staying 'pure' before marriage these days is almost impossible.
After all, temptation is everywhere, goading you with its fleshy promises of a grubby sexual nirvana.
Thank God then for Purity Bear, the slightly sorry-looking star of a new student-made ad for website DayOfPurity.com, which urges youngsters to 'save' themselves until marriage.
Now if anyone can help us shed our unhealthy pre-marital sexual desires, and the eternity spent in Hell drinking pus from Satan's oversized codpiece that goes with it, he can.
Sure, he may wear the uneasy expression of a bear that has just murdered an entire family for their picnic basket, but have no fear: every time you are tempted to ride roughshod over the beast with two backs, he will appear at your shoulder to warn you of your impending eternal damnation, like some sort of spoilsport Sooty.
Thanks, Purity Bear. Thanks for 'saving' me from a night of fleshy pleasure. Thanks to you, youngsters everywhere can wait for their first inevitably disappointing sexual encounter that little bit longer. What a hero you are.
Why be a sheep when you can be a bear?
The video has unsurprisingly already attracted quite a lot of attention on the web, and I am sure it will not be the last we will see him.
Hopefully next time it will be a to-the-death battle with Pedobear.