Maxwell The Pig Is Back In New GEICO Ad - And He Is On A Zip-Line

Remember Maxwell, the little pig from the 2010 GEICO ad that screamed "wee, wee, wee" all the way home?

Well, he is back - and he is on a zip-line. That's right, Max has something new to get excited about, and in the words of the porker himself, it's "pure adrenalin".

The ad, which promotes Geico's new mobile app, was directed by Skunk's Brian Lee Hughes for The Martin Agency.

However, whether or not the commercial will do as well as the previous ad is debatable.

The original has racked up almost 9 million views and was one of the most shared ads of 2010.

However, if a pig on a zip-line can't grab your attention, nothing can. 

To find out more, take a look at Geico's YouTube channel.