The disappointing new Old Spice Guy, Fabio, has finally become interesting.
How? Well, by challenging the old Old Spice Guy Isaiah Mustafa to a duel, that's how.
Yep, Proctor & Gamble has finally answered the question 'what will Old Spice do next?' by making their two biggest 'stars' engage in a bitter war of words.
And the good news is, Mustafa is expected to respond to Fabio's challenge later this afternoon (1pm EST, to be precise).