Being Hugh Hefner cannot be easy. After all, living in a huge mansion with only hordes of adoring beautiful young models for company can wear down a man's soul.
All those blinged-up toy dogs, talk about shoes and handbags, fruity cocktails and, err, pink would start to grind on even the most ardent of female admirers.
So it is just as well the millionaire founder of Playboy has found somewhere to escape it all. At least if this new Dutch ad for Bavaria beer is to be believed.
In fact, according to the amusing commercial, when Hefner wants to get away from his Playboy Bunnies, he simply presses a button in his study, where he can escape them all by fleeing (through a Batman-like pole) to a hidden underground lair full of his male mates.
There he can relax with a Bavaria in peace. Perfect.