T-Mobile has released an X-Factor-style teaser video (below) of their latest ad - due to be released this week.
However, the details of the commercial, due to be launched this Friday, have been kept under wraps.
Meme Machine attended the filming of the new ad in London today (Tuesday), but have been sworn to secrecy under pain of death and stuff.
So, as much as we would love to talk about it, we can't. So what can we say, you may ask?
Well, we can say that the prancing Louis Spence, of Pineapple Studios fame, is involved in the project. We can also mention that there are some other people in it and it is advertising T-Mobile. But that's it. We have said too much already.
Of course, T-Mobile is hopeful the latest ad can match the huge success of their all singing and dancing Life's For Sharing campaign, seeded by Unruly Media. You can find out more details of that campaign here.
In the meantime, take a look at the teaser video below.
Disclosure: Unruly is distributing this video on behalf of T-Mobile. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.