The launch of this new horror campaign comes just weeks after Phones 4u were banned from using a controversial ad featuring an illustration of a winking Jesus.
Phones 4U have produced some great (and slightly annoying) TV adverts in recent years. But this latest ad attempts to add some of the scare factor to their portfolio.
Phones 4u are looking to expand on the younger end of its target market, with the hope the new campaign will widen that demographic to include people up to 34.
This latest campaign is the "biggest-ever" pre-Christmas advertising spend to date for the mobile company. The campaign was created by Adam & Eve and launched on the 1st October.
Check out the scary child in action below.