An ad for Lynx Excite which features angels has been banned in South Africa after one Christian complained about the commercial's message.
The spot, named 'Even Angels Will Fall', shows God's winged messengers literally falling to earth and throwing away their divinity because they cannot resist the smell of a guy wearing the deodorant.
One Christian was so outraged by the message, he lodged a complaint with South Africa's Advertising Standards Authority, who promptly ordered Unilever SA to withdraw the ad.
The advertising body said: "The problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires."
Take a look at the ad below and judge for yourselves.
Via The Drum.
Disclosure: Unruly is distributing this video on behalf of Lynx. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.